Brand Promise
World-class quality and challenging hands-on involvement.
Strategic Vision
Washington State University is a world-class public research university that serves the people of the state of Washington and the global society in which we live. We are the best choice for motivated, high-achieving students who seek a complete, culturally and intellectually diverse university experience through engaged campus life and active learning in a research environment. Our close-knit community values personalized education through which we challenge, inspire and enable our students to achieve their highest individual goals. Our ground-breaking research graduate studies and outreach are major drivers of innovation, invention, and technology transfer throughout the world. We prepare our students to lead wisely and responsibly in a global society, and we create and disseminate knowledge that secures the health and well-being of individuals and our environment, fuels our state's economy, and enhances and enriches our communities.
Key Components of the Brand
- Leading research
- Productive and influential alumni
- World-class faculty
- Challenging individual involvement
- Premier student experience
Long-Term Brand Success
- We will succeed at building the Washington State University Brand when we...
- Attract and retain top faculty based on the strength of our reputation.
- Attract and retain top students based on the strength of our reputation for working side-by-side with top faculty in a research environment.
- Establish centers of excellence whose service and reputations serve as a magnet for public and private support.
- See the Washington state legislature and general public demonstrate consistently their belief in the academic stature of Washington State University with their voices and votes.
- Develop an internal shared commitment and pride among faculty, staff, and students to the brand concept of “excellence in all we do.”
- Develop a shared commitment and pride among alumni and friends.
- Continue to rise within the top 50 public universities in America in all rankings.