Presenting WSU's Brand
In today’s competitive marketplace, it is
challenging for an organization to be heard, seen, and
remembered. In the higher education arena, the
competition for students, faculty, and resources is
fiercer than ever.
In order to deliver messages more consistently and
effectively, successful organizations organize their
marketing and communications efforts around a brand
identity. Washington State University is committed to
developing communications strategies that strengthen
our image and build new and sustained loyalty among our
audiences.
Benefits of Branding
- Greater awareness and understanding of WSU, its mission, and values
- Differentiation from competing universities
- Improved fund-raising potential
- Enhanced ability to succeed in reaching target audiences
- Improved institutional credibility
- Memorability
- Improved life-relationships with target audiences
Important Steps to Achieving Brand Consistency
Follow this checklist when creating communications directed to external audiences:
- Does your messaging support the University’s brand promise?
- Does your messaging reflect the Brand Drivers and the tone, or voice, of WSU’s Brand Personality?
- Have you followed the Visual Platform standards?
- Have you incorporated the University signature appropriately?
- Have you worked closely with your campus or unit brand manager or the Office of Marketing and Creative Services or University Publishing on the Pullman campus to ensure that your communication accurately portrays the WSU brand?