Marketing Communications
Washington State University uses integrated marketing as a disciplined approach to communicating about the University to both internal and external audiences for the purpose of advancing its goals and strategic vision. In sum, the University’s integrated marketing program is the communication process for achieving WSU’s strategic plan.
The integrated marketing program is focused on four goals:
- Increasing the enrollment of high-performing students
- Building awareness and support among influencers
- Increasing the enrollment of top graduate students
- Improving organizational communications